The best advertising and marketing practices on Internet

Internet continues to connect advertisers and marketers to customers from New York to Buenos Aires with text, interactive graphics, video and audio. If you are thinking of joining the thousands of businesses that already advertise on the Internet, remember that many of the same rules that apply to other forms of advertising apply to electronic marketing. These rules and guidelines not only protect businesses and consumers, but help Internet to maintain its credibility as an advertising medium. The Federal Trade Commission (FTC) has prepared a detailed guide, and here I present the most important points at this time

General offers and declarations of products and services

The Law of the Federal Trade Commission allows the FTC to act in the interest of all consumers to prevent deceptive and unfair acts or practices.

In addition, an act or practice is unfair if it causes an injury, or is likely to cause, is

Law Internet commercial transactions

Set your online business can be a lucrative way to attract customers, expand your market and increase sales. Mostly, the steps to start online businesses are the same as for starting any business. However, conducting business transactions over the Internet is accompanied by other legal and financial considerations, in particular in areas such as privacy, security, copyright and taxation.

The rules and regulations to conduct electronic commerce apply mainly to retailers and other online businesses transacting with consumers to collect customer data. However, while not sell anything online, laws covering digital rights and online advertising can still apply to you.

Protection of customer privacy

Most companies collect and retain sensitive personal information from its customers and employees, such as names, addresses, social security numbers, credit card numbers and other account numbers. The protection of personal information not only makes good business, but also helps to avoid legal problems. Depending on the type of data you collect and who are the data, you can see subject to federal and state laws confidentiality.

digital / Copyright

Personal data is not all that is protected on the Internet. Digital works, including texts, films, music and art are copyrighted and are protected by the Law on Copyright in the Digital Millennium (DMCA (English)).